Le 3 juin 2016, 05:18 dans Humeurs • 0
What do you think supporters see in your shoes that is lacking in the climbing shoe market? They see quality, innovation, fashion, service, and support — all rolled together. Our community has supported us for over a decade since making climbing holds in my parent’s basement. Running Shoes We have grown together. They know that we build high-quality products, and have for years. To have everyone involved early in the process as early supporters, and to have them excited (the way we have been) about this new product, has meant the world to us. There are other brands out there, but we have proven ourselves reliable and forward thinking to our community. They see this in our products.
Beyond some nice colors and good marketing, what sets your shoes apart from other climbing shoes? Dark Matter rubber is the first of its kind. In 30+ years of climbing shoe creation, there has never been a colored rubber (with sticky properties) applied to climbing shoes. Nike Shoes For Women Colored rubber has been used on climbing shoes before, but it is standard street shoe rubber and is never sticky. It has only existed on the rand, heel tension, or toe cap, and is always slick, not performance based. This is the first time that colored rubber has been applied to the outsole. We kept the design classic and simple, and gave the rand an appearance that looks like the thick sole of a street shoe.
The weeks leading up to the release, our entire team felt like an author putting out a book, or a band releasing a record that they worked on for years. It’s difficult to put something out to the world that we have worked so hard on. We had an idea that the response would be good, but sometimes when you get too close to something, it’s easy to second-guess years of efforts, right before launching. What did surprise us is how fast things went. The campaign was funded before noon the first day. It was amazing to see our community understand and respond to what we are trying to do.